Ecommerce fulfillment and shipping has become a vital focal point for retailers and distributors in recent years. With innovative technology and new product offerings, staying competitive in today’s economy is now set higher than ever before. Whether the product is ordered via your website, telephone, email or Facebook page, managing the complexities of your fulfillment cycle can impact the entire company in more ways than you think.
A poor delivery service is one of the most common complaints made by costumers and adversely affects revenue growth of businesses. Great customer experience is dynamic and occurs when a business meets or exceeds customer expectations. But what happens when a business fails to meet customers’ expectations?
Here’s a list of ways in which poor shipping can affect businesses:
Word of Mouth Effect
Disappointed customers are lamentably and an inescapable actuality of business life, they not only take their money elsewhere, but they find ways to voice their opinion regarding the negative experience. They can easily lash out on social media, disgruntled opinions in public and the ripple-effect could quickly turn the tide against your company.
Several studies have revealed that people have the habit of sharing their bad customer service experiences than good ones.
Damage Company Image
The impact of negative word of mouth can severely damage or even destroy the reputation of your business. Negative feedback and publicity in the internet usually spread like a wildfire. Besides ruining the sales, your company also loses goodwill and worst part is that once it is lost, it is hard to reclaim it.
Loss of Support
Business tied to a company affected by negative feedback might decide that maintaining relations could risk their reputations as well. A business partner or associates might refuse to continue financial support, renew a contract or agreement.
So what’s the solution?
Shipping management can really make a difference to sales, customers expect more timely deliveries. This means that company with a reliable and convenient shipping method can gain a significant edge over the competition. Majority of customers are more likely to rebuy if they are happy with their customer experience – the most important factor.
Integrating your platform with Temando shipping will help you to incorporate rate shopping functionality, documentation, reporting and direct link to your carriers to enable a seamless fulfillment process. With the emergence of the cloud, shipping management system have become more agile to serve the demanding delivery needs of consumers.
Remember, quality can shape customers’ perception of your business and poor quality can hurt.
Learn more about how to properly manage your orders and shipping.